Red Cross Flanders: custom screen communication

One team, from concept to screen

Red Cross Flanders chose dgtgroup as its partner for screen communication. We installed screens at three types of locations — reception centers, donor centers and laboratories — each with its own message for its own audience.

Three goals

• Reception centers — Here the screens focus on the people being received. Internal rules and procedures are clearly displayed, in several languages. This way everyone immediately knows where they stand — including practical info such as borrowing bicycles.
• Donor centers — In the shop windows and waiting rooms, the screens speak directly to donors: a call to give blood, a thank-you to those who already did, plus vacancies, ongoing research and even the weather forecast to make waiting more pleasant.
• Laboratories — Here the screens are fully dedicated to internal communication. Schedules and orders appear in real time, so all colleagues stay informed about ongoing activities.

The communication strategy

Our content specialists worked closely with the Red Cross communications department and designed all templates to measure. We pursued two tracks at once: a creative track, in which we developed a communication strategy and a starter pack of video animations together, and a technical track, in which our technicians handled the installation and cabling on site. From large display windows in the donor centers to compact displays for internal communication in the laboratories: each format got its own place.