A store that moves: digital signage at Carmi

Digital Signage

Retail

A store that moves: digital signage at Carmi

Images with experience

A store that moves attracts attention. For Carmi in Zemst - the shopping destination in the region with more than 300 top brands in shoes, handbags, clothing and accessories under one roof - we turned the renovated store into an environment where image and experience come together. From an imposing LED video wall in the middle of the store to custom-made screens, neatly integrated into the interior. 

Store renovation

Carmi is a beautiful fashion store in Zemst and the shopping destination par excellence in the region. Under one roof, you will find more than 300 top brands in shoes, handbags, clothing and accessories. During the renovation of the store, Carmi was looking for a partner who could take customer communication to the next level - with screen communication that matches the look and feel of the store. 

Easy and centrally manageable

Carmi wanted digital screens that not only inform, but also inspire and strengthen the brand experience. The technology had to blend seamlessly into the renovated interior, and the content had to be easy and centrally manageable. In short: a total solution, from advice and installation to content and control, all from one source. 

LED wall as an eye-catcher

We installed several screens throughout the store, with a large LED video wall in the middle of the store, by the stairs, as the eye-catcher. The screens were placed in sleek wooden casings, ensuring the finish and integration fit perfectly with the interior. Carmi's kid's corner also received its own screen. 

Specifically, we installed among other things: 

  • A central LED video wall with a pixel pitch of P3.9 (ideal viewing distance approx. 4 meters), 350 cm wide and 200 cm high - the eye-catcher in the middle of the store by the stairs. 
  • Several professional Samsung screens of 43 inches, distributed throughout the store. 
  • A professional Samsung screen of 85 inches for extra impact. 
  • A screen in the kid's corner, so that even the youngest visitors feel welcome. 

The content on the screens was fully customized by our own content team and is centrally controlled via Centoview, our in-house developed digital signage software. This ensures the screens always display the right message, tailored to the collections, the atmosphere and the moment. 

The power of a total approach

Because we keep the entire chain in-house - from advice and design to installation, content and control - everything fits together logically. Centoview is hardware-independent and effortlessly controls a wide range of screens, from professional displays to large LED walls. The platform is designed to grow with you: today a handful of screens, tomorrow a full network or additional touchpoints. 

This approach makes things easy for Carmi. Content can be adjusted or updated centrally and quickly, without any technical knowledge. And behind the scenes, our ISO-certified way of working (quality, information security and environment) ensures long-term reliability - technology that keeps working long after delivery.