From a screen on the wall to a store you’ll never forget

Hanging a store full of screens does not solve anything; the story around them makes the difference. That is why we give every display point its own role: strengthening brand experience, showcasing seasonal collections, guiding customers through the store, clarifying promotions, offering interaction or simply making waiting more pleasant. From indoor LED walls and giant video walls to subtle displays integrated into the interior: we align technology, content and context perfectly so that everything becomes one coherent whole. 

Interaction does not have to be complicated. When a customer takes a product from the shelf, a video about that product starts automatically – with the story behind it, the benefits or a temporary promotion. Who would say no to that? With smart touch applications, interactive totems and kiosks, we let visitors independently discover in-depth product information at their own pace. This creates a personalized, transparent and seamless customer journey in which the customer is in control. 

Retail only becomes truly powerful when the digital and the tangible merge. In the experience center we built for Beaulieu International Group, visitors scan floor samples and objects to instantly get more information, test products and visualize designs – enhanced by 180° projection and RFID tags. The result: customers do not have to take your word for it, they experience it themselves. And what you experience yourself, you remember much longer than the most carefully crafted sales conversation. 

The strength lies in our own platforms. With our digital signage CMS Centoview, you can effortlessly control the most exotic screen formats, from ten-meter-high vertical displays to linked LED walls, while your team and ours quickly and reliably create content together. For interactive experiences, Xperify builds different scenarios tailored to each target audience, which you can adapt or expand in no time. Forget generic messages: every visitor gets the version that is relevant to them. 

Every retail concept calls for its own approach. We design high-impact flagship stores that put a brand on the map, concept stores and experience rooms such as those we created for Van Marcke and Cebeo, among others, and showrooms where tangible products and digital content reinforce each other. From small-scale interventions to fully new interactive and audiovisual experiences: we translate your retail strategy into a concept that attracts, convinces and brings visitors back.