Interactivity

Technology and content that invite action

The strongest messages are not the ones you show, but the ones people discover for themselves. Interactivity turns a visitor into a participant. One touch, one movement, one choice, and a story comes to life at the pace of the person in front of it. That way, it is not just about looking, but about creating engagement that lasts.

Interaction

From watching to participating

A screen you only look at tells a story. A screen you interact with lets people discover their own story. With touchscreens, interactive kiosks and immersive experiences, you put your audience in the driver’s seat: customers, visitors, employees and citizens get to work at their own pace and find exactly what they are looking for. At dgtgroup, we turn that powerful medium into a seamless experience – from concept and content to software and screen.

Read more about Display-as-a-service (DAAS)

Interaction

Browse data
Retail in-store
Internal communications
Wayfinding
Welcome screens
Menu boards

01 · Tangible

Why interactivity works

People are used to getting involved themselves. They do not want to wait passively, but to explore, choose and decide independently. Interactive screens respond perfectly to that. By presenting information in an attractive and touchable way, you capture the attention of passers-by and invite them to swipe, scroll and discover. The result: more engagement, a stronger experience and – especially in retail – higher customer satisfaction and revenue.

02 · A wide range of possibilities

Interactive totems and information kiosks

Totems are eye-catching vertical displays that invite people to read, swipe and scroll. They enrich the customer journey with interactive maps, product catalogues, real-time news, advertising campaigns and gamification. Interactivity not only delivers a stronger experience, but also valuable data. Through our own software Centoview, you can see how many people use your kiosk, how long they spend on it and which actions they take.

03 · Choose your destination

Wayfinding: finding your way effortlessly

'Where is the reception? Where can I find the toilet? And how do I get to the right floor?' With digital wayfinding, you answer those questions without anyone having to ask them. Visitors indicate their destination themselves on an interactive map and immediately receive the ideal route. Ideal in large buildings such as hospitals, shopping centres, offices, airports and schools. Because these are dynamic screens, you can adapt the message in no time when your interior, corporate identity or layout changes.

Interaction

Immersive experiences: the ultimate interaction

Sometimes it can be bigger, more immersive and more unforgettable. With the expertise of Ocular – part of dgtgroup since early 2026 – we create interactive experiences for digital showrooms, experience centres and museums. Think touchscreen experiences, curved walls and gamification that draw your visitor into the story. That is how we helped brick manufacturer Wienerberger with an interactive digital showroom that simplifies the complex decision-making process and puts experience at the centre. Experiences stay with you, after all, far longer than any possession.