Digital Signage
Retail
Q8: one signage network for hundreds of gas stations
From fuel price to loyalty – the right message at every stop
Q8 is not just any gas station along the road; it is a trusted beacon for those on the move. With more than 500 Belgian Q8 and Q8 easy stations, both staffed and unstaffed, there is always one nearby. To inform customers in a targeted way at each of those locations, we built an extensive digital signage network together with Q8. At dgtgroup, we make sure all those screens communicate as one coherent whole – recognizable, up to date, and reliable, station after station.
Scale & simplicity
The strength of this project lies in scale and simplicity. From one central management system, we send fuel prices, store offers, information about vehicle maintenance, loyalty programs, travel-related tips, and safety and other instructions to the right screens. This gives customers at each station exactly the information that is relevant at that moment, without the on-site team having to worry about it. A price change or a new promotion appears correctly everywhere at the same time.
Built for staffed and unstaffed locations
A network that combines staffed and unstaffed stations places special demands. At an unstaffed location, the screen is often the only point of contact: it informs, guides, and reassures, even when no one is behind the counter. That is why we chose a robust setup that runs reliably day and night and remains manageable centrally. Where supervision is scarce, the technology must leave no room for doubt – and it does not.
From refueling to sales opportunity
A stop at Q8 is short, and it is precisely those short moments that make the difference. While the customer is refueling or walking inside, strategically placed screen communication keeps store offers and loyalty benefits top of mind. This turns a routine refueling stop into an additional brand touchpoint: informing and selling come together, subtly and at the right moment. The screen does much more than show the price – it enhances the entire customer experience.
