Instant connection with Inno
Preparing the INNO branches for the future of retail: that was the assignment. We equipped the flagship stores on Nieuwstraat and Louizalaan with impressive indoor LED screens and provided the creative content, all controlled from Centoview. The result is a shopping experience that stands out, guides and surprises.
Sector with challenges
The retail sector has not had it easy. Since the pandemic, a large part of shopping shifted online, and that shift is still being felt today. Physical stores have to work harder than ever to draw customers onto the shop floor and make their visit as pleasant as possible. INNO does this by creating a unique, attractive retail environment, offering personal service and integrating technology intelligently into the experience.
Creative with indoor LED
Large indoor LED screens and digital signage have the power to make a store visit smoother, more beautiful and more memorable. For a chain like INNO, they are also a way to distinguish itself creatively from the competition. But filling a store with screens does not solve anything in itself: the story, the campaigns and the content of each display point require craftsmanship. That is why each screen was given a clear role, depending on where it is placed.
Beautiful content
Our graphic studio provides the content on the INNO screens, and that is exactly where the shopping experience is created. Strong content helps customers find their way, creates atmosphere and provides extra information about products and services. Our design team was also happy to contribute to the official opening. Campaigns on this scale are not something you do every day, but thanks to the smooth collaboration with INNO's marketing and visual merchandising team, everything ran like clockwork.
Centoview as the beating heart
The common thread throughout the entire project is Centoview, our own digital signage software. Both our designers and the INNO team use it to create, validate and schedule content: fast, simple and reliable. And Centoview has no limitations in terms of resolution, which means even exotic formats can be controlled smoothly. From ten-metre-high vertical screens to bundled indoor LED walls: everything is centrally managed from one platform.
