Brand Spaces & Showrooms
Interactivity
Retail
Floorify: digitizing traditional drawers
Who is Floorify?
Floorify makes rigid vinyl floors with Belgian design. For the drawer-based store concept, dgtgroup developed a smart interactive experience that digitally enhances the classic sample display.
Comparison the way it should be: tangible and smart at the same time
You don’t choose a floor from a screen alone. You want to see it, feel it, place it next to another one, and experience the difference with your own eyes. That is exactly what makes our Floorify solution so special: it fully preserves that familiar, physical experience and invisibly adds a digital layer to it. Each floor sample received a custom beacon and a magnet. When you open a drawer, the sensor wirelessly sends a pulse to the screen above it (Bluetooth LE or Zigbee), which immediately displays the correct product information. Because each sample has a unique identifier, products can be swapped around without reconfiguring anything. When inactive, the screens show atmosphere images and centrally managed content.
Focus on the product, not the technology
The customer simply does what feels natural: opening a drawer. At that same moment, the screen above responds and immediately shows all the information about the floor laid out on the table. Open a second drawer and you can compare two samples at a glance, with all the details beside them. No searching, no scanning, no buttons. The interaction feels effortless because the technology is completely hidden away.
Tactile experience
In this way, Floorify takes the classic sample drawer to the next level without losing any of its charm. No cables, no wear-prone sensors, no threshold. Just the pleasant, tactile experience of comparing floors, now smarter, richer, and surprisingly intuitive.
