Brand Spaces & Showrooms
Interactivity
Education
AHLEX – where aviation meets its next generation
The mission of AHLEX
How do you make airport jobs attractive again and train people in a sector that never stands still? For AHLEX (Aviation Hub for Learning and Innovation), we built the answer from A to Z.
Storytelling and technology
We didn’t start with the technology, but with the goal. Through our Experience Design Trajectory, we mapped the entire visitor journey in co-creation with the AHLEX team, from first impression to final interaction. Every choice – storytelling and technology – was tailored to the different target groups: job seekers who discover through doing which job suits them, (future) employees who are trained in realistic situations, and companies that use the space for innovation, training and events.
Large experience center to be filled in
The result is an interactive experience center of more than 670 m², where technology is always in service of learning and inspiration. Immersive projections bring realistic simulations to life, interactive touch tables and screens make training hands-on, and VR makes complex processes tangible. The tour ends in the Lab Space, where visitors delve deeper into the subject matter and potential employees find the job that suits them perfectly. “Thanks to Ocular’s expertise in experience centers, this is a win-win situation for everyone,” says General Manager Isabelle Borli.
