Good pharmacies: stronger together in experience for over 15 years

Good has been a partner from the very beginning.

Good, the broad network of pharmacies and home care stores, has been investing in screen communication for more than fifteen years to improve the flow of information and offer customers a pleasant in-store experience. From the start, we think along together, adjust where needed, and come up with new, innovative and even interactive solutions. What began as a way to make waiting times more pleasant grew into a complete story in which technology and experience go hand in hand. At dgtgroup, we are proud of what we have achieved together with Good – and of the many years still to come.

The screen that sells and reassures

In Good's pharmacies, digital screen communication quite literally takes center stage. It improves the flow of information and provides some relaxation while waiting, but it does more than that. The right message, in the right place and in the right format, turns every screen into a powerful and measurable impulse channel: products stay top of mind with the customer, just at the moment it matters. This makes communicating and selling one smooth motion, without feeling pushy.

Experience store of the future

The new, spacious home care store in Schoten shows where that partnership stands today. The shop was immediately integrated into the existing display network and developed into a true experience store. Furnished demo rooms – a bathroom, a bedroom and more – serve as a source of inspiration, where visitors can not only see but also experience products and solutions. On strategically placed screens, the details and tips that increase comfort and safety at home appear right there. The result is a store that informs, inspires and advises, room by room.

In-store marketing across the full spectrum

Our collaboration with Good covers the full spectrum of in-store marketing. Think of optimizing the queue experience, dynamic window displays that draw passers-by inside, and kiosk advertisements that provide customers with relevant information and offers. Interactive applications are part of that too. Each time, we start from the goal – a smoother customer journey, a stronger experience – and only then do we fill in the technology that makes it happen.