Digital Signage
Retail media
Banks and insurance
Crelan - From paper posters to living screen communication
Digital screen communication and atmospheric banking experience
When Crelan launched a fresh brand experience as a new bank, it wanted to move away from the classic posters in the shop windows and bring more experience into the office. dgtgroup translated that ambition into a true content innovation journey.
The question
Together with the marketing team, we built a strategy to smoothly translate campaigns into clear, efficient screen communication — tailored to the office, the screen and the passerby. Driven by Centoview, the messages remain current, consistent and visible at all times.
The result
The focus of this project is entirely on creating the right experience through shop windows to “give the offices more presence”. Our designers turned this project into a true "content innovation" project. Together with Crelan's marketing team, we address the question: How do you translate the agency's campaigns (paper) into effective and efficient screen communication, taking into account the context of the office, the screen and the passerby? We take on the role of digital content specialist to think along and brainstorm about the digital look and feel of the new campaigns. Digital screens are the ultimate accelerator for improving the customer journey.
