The power of indoor LED walls at Twice As Nice

Setting the mood

In a modern store, visuals are not a detail, but the eye-catcher. For Twice As Nice - the Belgian fashion accessory brand known since 1980 for taste, quality and a typically Antwerp approach - this case revolves around one thing: the power of an indoor LED wall. A screen that not only informs, but creates an atmosphere that touches customers and stays with them. 

Strong brand experience

Twice As Nice is an international fashion accessory brand with a distinctive store concept and an extensive network of stores, franchises and boutiques. With collections in high-quality materials and a strong brand experience, such a network has a clear requirement: every store must show the same look and the same current message, without the local team needing time or technical knowledge for it. 

Why an indoor LED wall makes the difference 

An indoor LED wall is more than a large screen. It is a uniform, seamless light surface without distracting edges, with deep colors and enough brightness to effortlessly attract attention - even in a bright store environment. Where separate displays are limited in size, LED lets you build a visual surface tailored to the space: behind the cash register, by the stairs or visible from the square. 

The convenience of central control 

The real added value lies not only in the screen, but in how easy it is to manage. Via Centoview, our in-house developed digital signage software, the Twice As Nice headquarters centrally controls the content. A new campaign, a seasonal collection or a promotion? It is prepared once at HQ and immediately pushed to the right screens in the right stores. 

That delivers three concrete benefits: 

• Consistency: every store shows the same current brand message, perfectly aligned with the corporate identity. 
• Speed: a campaign goes live across the entire network in just a few clicks, without local actions. 
• Simplicity: store teams do not have to deal with technology and can focus on the customer. 

This keeps brand control where it belongs - at headquarters - while every store automatically reflects the latest campaign. Centoview is also hardware-independent and scalable: whether it is an LED wall, a screen behind the cash register or an entire branch network, everything is controlled from one environment. 

Keeping a finger on the pulse

Thanks to the indoor LED wall, the Twice As Nice store radiates experience: powerful visuals that attract customers and make the brand shine. And thanks to central control, headquarters keeps a finger on the pulse effortlessly, with campaigns appearing everywhere at the same time and always up to date. Technology that stays in the background, experience that takes center stage.