Argenta Schilde digitized the complete customer experience

Who is Argenta Schilde?

Argenta is a Belgian cooperative bank and insurer with more than 1.7 million customers and 470 independent offices in Belgium and the Netherlands. The office in Schilde is a new-generation branch, built on the belief that physical bank branches do not disappear, but transform into places of trust, advice and human contact.

When branch manager Tom Verbeeck opened his new office, he wanted customers to immediately feel that this was different. No counter glass, no queue numbers, no brochure racks. Instead, a space that invites, informs and tells a story.

How do you make a bank branch
human and digital?

The challenge was twofold. One: the office had to feel warm, personal and inviting, not like a cold tech cabinet. Two: it had to be able to inform customers directly about Argenta products, opening hours, local events and relevant content depending on the time of day.

In addition, Argenta had three hard requirements:

• Full NIS2 compliance, banking is a highly regulated sector
• Central management of all screens from headquarters in Antwerp
• SLA-guaranteed maintenance, no screen may go offline during opening hours

An integrated approach from
entrance hall to meeting room.

We developed a digital customer experience across the entire customer journey. Upon entering, the customer receives a dynamic welcome screen with a message of the day. In the waiting area, elegant side screens display local content, financial tips and relevant Argenta offers. On the central LED wall, a visually calm loop runs with brand storytelling and seasonal campaigns.

In the advisory rooms, modern meeting room displays with Microsoft Teams Rooms integration are used for video calls with the central product specialists in Antwerp, useful when a customer has a more complex question.