Centoview integrates with Adhese: managing retail media from one central platform

An interesting source of revenue

Digital screens on the shop floor have long since ceased to be simple signs. They form a powerful communication channel and, increasingly, an interesting source of revenue. Through retail media, retailers sell advertising space on their own touchpoints to brands. However, this only really works well when content and advertising blend seamlessly into one system. That is why Centoview – our software for planning and managing content – is now fully integrated with Adhese, the adserver technology that distributes and manages digital advertising campaigns.

The power of integration 

Where Centoview centrally manages all digital screens, touchpoints and content campaigns, Adhese, as an adserver, focuses on the technical side of ad delivery: serving creatives, applying targeting rules, frequency management and reporting.

By linking both systems, content management and ad distribution are brought together into one powerful whole. Centoview ensures smooth display of digital experiences, while Adhese adds the technical component for campaign delivery, targeting and proof-of-play. The result? Retailers and brands show the right message, on the right screen, at the perfect moment and to the right audience — without the hassle of switching between separate systems.

Your benefits at a glance

• Maximum ROI: Get more value from existing digital touchpoints, without investing in additional hardware.
• Hyper-relevant communication: Align your message perfectly with the moment and the target audience.
• Time savings: Manage both content and ad delivery efficiently from one central environment.
• New revenue streams: Create additional revenue through retail media, for both retailers and brands.
• Optimal in-store experience: Ensure a rock-solid customer experience in which content and advertising are perfectly aligned.

Samen technologie betekenis geven

De samenwerking met Appoint stopt niet bij deze kiosken. Niet elk gebouw of proces vraagt dezelfde oplossing. Daarom vertrekken we vanuit de praktijk: wie gebruikt de toepassing, welke informatie moet beschikbaar zijn en hoe past de technologie in de dagelijkse werking? Die adviserende aanpak houdt de oplossing werkbaar, schaalbaar en afgestemd op de omgeving.