Centoview integrates with Adhese: managing retail media from one central platform

An interesting source of revenue

Digital screens on the shop floor have long since ceased to be simple signs. They form a powerful communication channel and, increasingly, an interesting source of revenue. Through retail media, retailers sell advertising space on their own touchpoints to brands. However, this only really works well when content and advertising blend seamlessly into one system. That is why Centoview – our software for planning and managing content – is now fully integrated with Adhese, the adserver technology that distributes and manages digital advertising campaigns.

The power of integration 

Where Centoview centrally manages all digital screens, touchpoints and content campaigns, Adhese, as an adserver, focuses on the technical side of ad delivery: serving creatives, applying targeting rules, frequency management and reporting.

By linking both systems, content management and ad distribution are brought together into one powerful whole. Centoview ensures smooth display of digital experiences, while Adhese adds the technical component for campaign delivery, targeting and proof-of-play. The result? Retailers and brands show the right message, on the right screen, at the perfect moment and to the right audience — without the hassle of switching between separate systems.

Your benefits at a glance

• Maximum ROI: Get more value from existing digital touchpoints, without investing in additional hardware.
• Hyper-relevant communication: Align your message perfectly with the moment and the target audience.
• Time savings: Manage both content and ad delivery efficiently from one central environment.
• New revenue streams: Create additional revenue through retail media, for both retailers and brands.
• Optimal in-store experience: Ensure a rock-solid customer experience in which content and advertising are perfectly aligned.

An open ecosystem

The connection with Adhese does not stand alone, but fits into Centoview's broader vision: an open ecosystem. Our software is designed to work effortlessly with other platforms and data sources. Think of smart automations that keep content up to date in real time, or integrations that connect seamlessly with an organisation's current IT systems.

This open setup is a deliberate choice. Technology only really has impact when it integrates with what already exists and grows with the future. Thanks to this scalability, an investment in digital communication is feasible to start with today, and easy to expand tomorrow – without having to start again from scratch.

Towards a smarter, data-driven retail environment 

With the integration between Centoview and Adhese, we are taking a big step towards a retail environment that is smarter, data-driven and future-proof. Not as an end in itself, but as a means to help retailers and brands communicate more relevantly, make better use of their digital channels and create more value together.

In this way, we transform digital touchpoints into places that strengthen communication, stimulate collaboration and create an unforgettable experience. And that is exactly what dgtgroup is all about.