Every P&V office with its own identity, one strong brand

One recognizable look, 

A strong brand is felt on the street. For P&V Insurance, we turned the shop windows of their agencies across Belgium into eye-catching attention grabbers: screens that make the brand shine in the streetscape while still leaving room for the local story of each office. One recognizable look, with space for the individuality of every agent. 

The client

P&V stands for Prévoyance & Voorzorg - the Belgian character is embedded in the name. Unlike most insurers, P&V is a cooperative enterprise, rooted in the social economy. Since its founding in 1907, everything there has revolved around values such as solidarity, cooperation and proximity. P&V's products and services are distributed through a network of exclusive agents, spread across the country, who are the first point of contact for their customers. 

The question

For these agencies, we worked together to see how the shop windows could create more visibility in the street scene. The challenge: give each office a fresh, modern look that fits the P&V brand, while still leaving room for each agent's local identity. And do so in a way that each agent can easily manage themselves, without technical knowledge. 

The solution 

We gave the offices a sparkling rejuvenation. The illuminated signage was renewed and a striking new sticker, combined with screens in the shop window, created a fresh, contemporary look. For the screens, we deliberately chose devices with a very high brightness of no less than 4,000 candela, so the image remains clear and sharp even in bright daylight - exactly what you need behind a shop window. 

• We were closely involved in the project from start to finish, in all aspects: from developing the content tailored to the chosen concept, to the on-site measurements, and the installation of the screens themselves. This ensures everything fits together seamlessly, from idea to finished result. 
• The real difference lies in the operation. Each agent gets their own login in the user-friendly software and can easily add their own messages to the headquarters' programming within fixed templates. 
• This way, each office shows its own local face, always combined with the strong brand identity of P&V. Central consistency and local freedom go hand in hand here. 

Communication: informing, advising and reassuring

Inside the office, the screens guide the visitor throughout their entire journey, from reception to the advice meeting:

• Reception and waiting experience — screens at the entrance and in the waiting area inform and relax visitors with relevant content and a smooth pace.
• Product information and advice — displays at the counter and in the advisory rooms support the conversation and make complex financial services understandable and tangible.
• Internal communication — the same infrastructure also reaches employees with internal updates, allowing the network to communicate both to customers and to the team.
• Consistency across the entire network — every office displays the same corporate identity and the same core message, with room for local accents where relevant.

The result 

Today, P&V's agencies stand out on the high street, with shop windows that move, inform and invite. Each office speaks to its own neighborhood, while the brand remains equally recognizable and powerful everywhere. Moving images attract the attention of passersby and strengthen the bond between the local agent and their customers - fully in line with the values of proximity and cooperation that P&V stands for.